JEFFREY CUTLER

BOSTON IS MY HOME

Grew up in and around Boston. Needless to say, I am a die hard Boston sports fan.

ACTIVE & HEALTHY

Avid biker, skier, swimmer, and lacrosse
player (I played in college).

SNEAKERHEAD

My first sneaker blog AllWhiteKicks.com was a smashing success. Yes, I only wear white sneakers.

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I AM A HUSBAND & DAD

Married my best friend Kat. We have a daughter and a dog named Baxter.

I LIKE TO CODE

I was sick of not being able to code, so I taught myself. Problem solved.

HOBBIES

My newest hobby is photography and photo editing. I’m also a big into gaming – although it’s hard to find time nowadays.

Background

SMASH YOUR COMFORT ZONE

Every morning I wake up petrified that I am going to fall into a routine rhythm. I don’t know the feeling of ‘comfortable’ or ‘satisfied’ because something inside me always wants more. What ties my stomach up in knots is when I feel as though I am reverting back to what I know, to what feels right – a comfort zone. What makes me most comfortable is when I am uncomfortable – smashing my comfort zone. Yes, I am strategic and each one of my actions are calculated. At the end of the day however, I take risks – continually seeking new pathways to reinvent the way things are done, for the better of course.
EXPERIENCE

I have more than ten years of experience as a digital strategist and adviser to a broad array of clients, including leading media, sports, entertainment, healthcare, technology, and consumer goods companies.

EXPERTISE

My expertise covers paid media, user acquisition, lead generation, content marketing, social marketing, digital analytics, application development, optimization, user experience, mobile marketing, and interactive media.

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EDUCATION

I earned an MBA from the D’Amore-McKim School of Business. I hold an MA in Integrated Marketing Communications from Emerson College and a BA in Political Science from Wheaton College (MA).

PROJECTS

As a part time venture I founded a popular lifestyle blog, theYipster.com.The site will relaunch this fall as a weekly newsletter covering sneakers news and men’s fashion. Stay tuned for all the goodness to come.

A Start Up Verses An MBA

I learned a lot as a business school student. I met some awesome people and have had the opportunity to work with world-renowned professors. However, business school was not exactly what I expected it to be. It was not until my second year of the program when most of my pre-requisites were out of the way that I fully realized my misperception.

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The Art Behind A Share

People like to share. When something extraordinary happens in their lives, people will share. When an amazing offer is made from a preferred brand or TV show, people will share that as well. But, are these two examples of sharing the same? I think not. And I openly challenge marketers to think long and hard about this dichotomy.

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LOOKING AHEAD

Audiences today know marketers have their data and therefore expect better personalized experiences. Being able to deliver on-demand content, in the accessible formats, across many channels is simply the minimum table stakes. News travels around the globe with unprecedented speed with consumption patterns skewing heaviest towards social and mobile platforms. This knowledge provides marketers with an abundance of data points and opportunities for engagement, but the all in bet requires creating advanced data-centric models to drive strategy, predict outcomes, measure impact and deliver results. This is the intersection at which I am currently exploring. It’s not just work, it’s a passion.

STAY TUNED

I will be re-launching theYipster.com this fall as a weekly newsletter for men covering news on sneakers, watches, bags, and more.

WHAT IS A YIPSTER?

An individual who holds both the characteristics of a yuppie and a hipster. They are usually successful in business and feel special or unique for liking the underground indie culture. via UrbanDictionary.com

THANK YOU FOR DROPPING BY

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